/ selected work

Brands worth falling for.

A decade of building brands for early-stage pioneers, category creators, and scaling companies. Rooted in a culture obsessed with quality, crafted where the future lives.

Covariant · Brand evolution

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Making AI robotics feel human

Cora · Campaigns

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Moving period care out of the shame aisle

Kilter · Brand creation

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A brand for knitters, by knitters

Sofar Ocean · Brand evolution

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Ocean tech with a human voice

Yucca Fins work: the Surfline launch website in a browser, with a Yucca email on a phone

Yucca Fins · Creative partnership

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Growing a brand, one channel at a time

Waabi + Fundamental · Creative partnership

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An always-on creative partner for AI pioneers

KuumbaMade · Brand evolution

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Thirty SKUs, one ritual

Additional work

Kimberly-Clark

Strategy for a brand-new brand

Go-to-market strategy

Lumo

Leave-behinds worth keeping

Collateral

Cohere Journal

A magazine for meaning-making

Editorial design

Asha Water

Premium, from bottle to buyer

Packaging, Web, Sales

Soil Life

Making soil science lovable

Information design, Web

Grounded in craft. Built for the future.

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