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Sofar Ocean · Brand book, Video, Print
Ocean tech with a human voice
An extended brand, a brand book, print assets, launch videos and an employee-led video series.
Client
Sofar Ocean
Scope
Brand evolution
Role
Senior brand designer
Stage
Series B
/ the challenge
Sofar Ocean needed to extend its brand across every touchpoint, from ocean sensors to launch films, for scientists, governments and industry.
/ the insight
Hardware for ocean scientists is more compelling when you meet the people who build it.
01
Brand refresh and brand book
Refined how the brand shows up across visuals, photo, video and key touchpoints, with expanded foundations in one reference for the whole company and its partners.
02
Cool Stuff I Built
A casual, employee-led video series spotlighting real people and the projects they’re proud of. Filmed and produced in-house.
03
Product launches
Launch videos and sizzle reels for Spotter Sound, Spotter Water Quality, Wayfinder Fleet and the Spotter Configurator.
01 / 03
04
Print for every stage of the funnel
A platform overview booklet to spark interest at events and in outreach.
/ credits
Updated branding, brand book, video direction and production
Elisa Massenzio
Initial branding
Henry Bacon
