Guides

Plain answers to your brand questions.

• How much does startup branding cost?What a startup brand costs, what makes it cost more or less, and Studio Massenzio’s published fees, with new brand projects in the typical $5–20K range for seed to Series A startups.
• Branding for AI and robotics startupsHow AI and robotics startups can build a brand that makes complex technology clear and trusted, from a San Francisco studio whose founder was the first design hire at Covariant through to its acquisition by Amazon.
• When should a Series A startup rebrand?The signs a startup has outgrown its first brand, when to wait, whether you need an evolution or a full rebrand, and how to time it around a raise or a launch.
• Branding a consumer product startupHow consumer product startups can build a brand that holds up as the line grows, from packaging systems and retail sell-in to launches, email and Amazon, with examples from Cora and Yucca Fins.
• Fractional creative director or in-house designer?When a startup should hire a full-time designer and when a fractional creative director is a good fit, what a fractional partner does, and what it costs: $1620 to $4050 a month with Studio Massenzio.
• What should a startup brand book include?What belongs in a startup brand book at each stage, from a one-page brand sheet to a full guide with templates, and how to keep it useful once the team starts growing.
• Trade show graphics for robotics and AI companiesHow robotics and AI companies can stand out on a trade show floor full of gray, black and navy booths, from color and messaging to what to show and how to plan the graphics.
• How long does a startup website take?How long a startup website takes to plan, design and build, what slows it down, and how to plan backward from a launch date.
• Brand creation or brand evolution?How to tell whether a startup needs a new brand from scratch or an evolution of the one it has, what each involves, and what each costs.