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How much does startup branding cost?

For a seed to Series A startup, a new brand from a small senior studio usually costs about $5000 to $20,000 and takes 4 to 14 weeks. Where a project lands in that range depends on what it covers. The lower end is typically a logo, a simple identity and a small website, with your team doing more of the thinking and writing. The higher end adds strategy work, all the copy, a larger website and a full brand book. Large agencies often quote several times that. Studio Massenzio’s brand projects sit within the $5–20K range, and what each level includes is below.

What Studio Massenzio charges

Every project is a fixed fee, agreed before we start. These are the same ranges as on our Offerings page.

• Brand creation (Da Capo): $4800 to $17,500, 4 to 14 weeks. For pre-seed to Series A. Every level includes a logo and identity, a coded website you can edit and a brand sheet. Higher levels add a live strategy workshop, all the website copy, more logo and design directions, more pages, and a full brand book with templates.
• Brand evolution (Il Rinascimento): $5200 to $22,500, 5 to 16 weeks. For Series A to D companies keeping their logo. Every level includes a refreshed identity and a coded website. Higher levels add a brand audit and workshop, all the copy, more pages, a full brand book and templates for your team.
• Campaigns (Il Lampo): $2200 to $11,500, 1 to 8 weeks. For any stage. Every level includes the campaign idea, messaging, email and social posts. Higher levels add more directions, a landing page, a press kit, launch video and event graphics.
• Creative partnership (Al Tavolo): $1620 to $4050 a month for 2 to 5 days of senior creative work, planned together each quarter. For Series A to D.

What makes a brand cost more or less

• Strategy. Filling in guided worksheets yourself costs less than a live workshop, stakeholder interviews and a competitor scan.
• Writing. Your team can write the website copy, or we can write all of it, plus a voice and messaging guide.
• Directions. More logo and design directions at the start means more exploration, and more time.
• The website. The number of pages matters most, and whether it’s only designed or also built. Ours are coded and connected to Sanity, so your team can edit them.
• Brand book and templates. A one-page brand sheet costs far less than a 30-page guide with deck, social and email templates.
• Timing. A rush schedule costs more, because other work has to move.

What usually isn’t included

Naming, photography and video production, font and stock licenses, domain and hosting, and trademark searches are usually priced separately, by us or by the specialists we bring in. Ask any studio which of these its quote includes.

Freelancer, studio or agency?

A freelancer is often the least expensive, and a good fit for a logo or a single campaign. A large agency brings a big team and big-company process, priced to match. A small senior studio sits in between: the person who sets the direction also does the work, from the first workshop to the final file. For most startups before Series B, that’s the best value for a full brand.

How to get a price for your project

Start with a 30-minute intro call about what you’re building. Within a few days we send a proposal with the scope, timeline and one fixed fee. Signing and a deposit hold your start date. Start a conversation.