← All work
Yucca Fins · Campaigns, Sales kits, Email
Growing a brand, one channel at a time
Campaigns, sales and press kits, email, web, Amazon and social for Yucca Fins, the California swim fin brand with a cult following among lifeguards, bodysurfers and swimmers.
Client
Yucca Fins
Scope
Creative partnership
Role
Creative director and designer
Stage
Independently owned
/ the challenge
Yucca makes premium swim fins, surf mats and soft goods, trusted by lifeguards, rescue teams and water athletes and sold in more than 200 stores worldwide. To keep growing, they needed to pitch retailers, reach the press and sell online while staying as trustworthy, differentiated and local as the fins themselves.
/ the insight
Yucca is built by people who live in the water.
Sean Starky started Yucca in 2016 because bad fins hurt his feet and cut his sessions short. So every asset leads with real time in the water, not market trends.
01
A sales kit for retail buyers
A streamlined B2B pitch: who Yucca is, why it’s different, the product line, and the retail partners and customers who already love it.
01 / 15
02
A press kit for editorial features
Curated assets and core messaging, so journalists could tell Yucca’s story in its own words.
01 / 22
03
Email, from welcome to repeat customer
Welcome, browse and cart recovery, post-purchase care, reviews and repeat-purchase flows in Klaviyo, each with its own job and the same voice.
01 / 07
04
2026
Yucca × Surfline: the swell that became a colorway
A limited-edition fin launch with Surfline, its colors pulled straight from the forecast chart of Hurricane Marie’s August 2014 swell.
05
Social
Ongoing social content that kept Yucca’s voice consistent between launches.
“
Elisa consistently delivers stunning work that elevates our brand, always with professionalism, timeliness, and clear communication.
Nicole Browning · Marketing Director, Yucca Fins
/ credits
Creative direction and design
Elisa Massenzio
Content
Nicole Browning
