← All work
Waabi + Fundamental · Events, Billboards, Digital
An always-on creative partner for AI pioneers
Based in San Francisco, Studio Massenzio has worked as an embedded creative partner for AI pioneers, including Waabi (autonomous trucking) and Fundamental (large tabular models).
Clients
Waabi, Fundamental
Scope
Creative partnership
Role
Fractional creative partner
Stage
Series A - C
/ the challenge
Fast-moving AI companies need high-quality creative whenever a need arises, across brand, events and digital, without building a full in-house team or briefing a large agency.
/ the insight
Embedded support keeps the work close to the team, with the context to move quickly across launches, events and everyday requests.
01
Waabi: Physical AI, on the road
Trade show and event graphics, social, decks and launch moments, designed within Waabi’s brand system.
“
As a brand designer, Elisa sets a high standard. Her collaborative approach and thoughtful listening skills ensure her designs are both stunning and aligned with business objectives.
Lottie Smith · Brand Marketing, Waabi
02
Fundamental: large tabular models
Embedded design support for Fundamental’s internal team across brand, events and digital. Work is under NDA.
03
Fundamental: Dreamforce 2026
One brain illustration, scaled across 30+ assets: billboards around San Francisco and a takeover of the Moscone Center garage, seen all week by Dreamforce 2026 attendees.
30+
assets from one brain layout, in every size and proportion
1
Moscone Center garage takeover
SF
billboards across town for Dreamforce week
/ credits
Asset design
Elisa Massenzio, Ryan Romero (Fundamental)
Waabi brand system
Manual
Fundamental brand system
Ryan Romero, Lewis Latham
