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KuumbaMade · Packaging, Production, Photo art direction
Thirty SKUs, one ritual
Packaging design across 30 SKUs, as part of a brand refresh led by The Evening.
Client
KuumbaMade
Scope
Brand evolution
Role
Packaging designer and photo art director
Stage
Independently owned
/ the challenge
KuumbaMade’s body care and wellness products blend thoughtful formulation with organic and wildcrafted flowers, plants and resins. As part of a broader brand refresh led by The Evening, 30 distinct products across the skincare and CBD lines needed new packaging.
/ the insight
Give every product its own personality, while the whole range still feels like one daily ritual.
Working within The Evening’s new brand guidelines, we translated the system into a cohesive, scalable packaging architecture.
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Art-directed photography
Product imagery that puts each box in its own world, AI-generated and art directed using Magnific.
/ credits
Packaging production and photo art direction
Elisa Massenzio
Creative direction
Brian Powers, The Evening
